Templates

Review request templates that actually get responses

Copy-paste SMS and email templates proven to get more reviews. Organized by industry, timing, and platform.

AllSMSEmailFollow-upVideo Request

After service

SMSGeneral
Hi [customer_name], thanks for choosing [business_name]! We'd love to hear how we did. Would you mind leaving us a quick review? It only takes a minute: [review_link]
148 chars

After appointment

SMSHealthcare
Hi [customer_name], thank you for visiting [business_name] today. We hope you're feeling great! If you have a moment, we'd really appreciate a Google review: [review_link]
172 chars (splits at 160)

After job complete

SMSContractors
Hi [customer_name]! The team just finished up at your place. We hope everything looks great. A quick review means the world to a small business: [review_link] Thanks!
169 chars (splits at 160)

After checkout

SMSRetail
Thanks for shopping at [business_name], [customer_name]! Hope you love your purchase. If you have 60 seconds, a review helps us reach more customers like you: [review_link]
172 chars (splits at 160)

After meal

SMSRestaurant
Thanks for dining with us at [business_name]! We hope you enjoyed every bite. Leaving us a quick Google review would make our day: [review_link]
149 chars

Post-closing

SMSReal Estate
Congratulations again on your new home, [customer_name]! Working with you was a pleasure. If you'd be willing to share your experience in a review, I'd be so grateful: [review_link]
183 chars (splits at 160)

Video review request

Video RequestGeneral
Hi [customer_name]! We'd love to feature your story. Tap the link to record a quick 30-second video review — no app needed, just your phone camera: [video_link]
164 chars (splits at 160)

Follow-up (Day 3)

Follow-upGeneral
Hi [customer_name], just following up! If you have a moment, a review at [business_name] would really help us: [review_link] No worries if not — thanks either way!
163 chars (splits at 160)

Standard request

EmailGeneral
Subject: How did we do, [customer_name]? Hi [customer_name], Thank you for choosing [business_name]. We hope everything exceeded your expectations! If you have a moment, we'd love to hear your feedback. Leaving a quick Google review helps us reach more customers like you: [review_link] It only takes about 60 seconds. Thank you, [owner_name] [business_name]
Email template

Warm personal

EmailService
Subject: A quick favor, [customer_name]? Hi [customer_name], I'm [owner_name], owner of [business_name]. I personally wanted to reach out and thank you for your recent visit. As a small business, reviews are how we grow. If your experience was positive, would you consider sharing it? [review_link] Even a sentence or two makes a real difference. Gratefully, [owner_name]
Email template

Post-purchase

EmailRetail
Subject: Love your [product_name]? Tell the world Hey [customer_name], We hope you're loving your [product_name]! If you're happy with your purchase, a quick review would mean everything to our small team: [review_link] Takes less than a minute. Thanks so much, The [business_name] Team
Email template

Healthcare (sensitive)

EmailDental
Subject: Thank you for trusting us, [customer_name] Hi [customer_name], Thank you for visiting [business_name]. Your health and comfort are our top priority, and we hope your appointment went smoothly. If you'd like to share your experience, we'd be grateful: [review_link] Thank you for trusting us with your care. Warm regards, The [business_name] Team
Email template

Video testimonial request

Video RequestGeneral
Subject: Would you share your story, [customer_name]? Hi [customer_name], We've loved having you as a customer, and we think your story could help others make the right decision. Would you be open to recording a quick 60-second video testimonial? No app needed — just click the link and your phone camera opens: [video_link] Your experience matters. [owner_name]
Email template

Follow-up email

Follow-upGeneral
Subject: Still thinking about that review? Hi [customer_name], Just a gentle reminder — if you had a great experience at [business_name], we'd love to hear about it! [review_link] No pressure, but reviews really do help small businesses like ours. Thank you for your time. [owner_name]
Email template

Review response thank-you

EmailGeneral
Subject: Thank you for your review, [customer_name] Hi [customer_name], Thank you so much for taking the time to leave us a review! We're thrilled you had a great experience, and we look forward to seeing you again soon. With appreciation, [owner_name] [business_name]
Email template

Soft follow-up (Day 5)

Follow-upGeneral
Hi [customer_name], this is the last time we'll ask — if you enjoyed your experience at [business_name], a review would mean a lot: [review_link] Thank you!
158 chars

Platform-specific nudge

Follow-upGeneral
Hi [customer_name]! Quick favor — would you leave us a review on Google specifically? It helps locals find us: [google_review_link] Takes 60 seconds!
150 chars

Star rating only

Follow-upGeneral
Hi [customer_name]! No long review needed — even just a star rating on Google helps us reach more customers: [review_link] Thank you!
136 chars

Video — Happy customer

Video RequestGeneral
Hi [customer_name]! You mentioned loving [service/product]. Would you record a 30-second video review? Just tap this link — your camera opens instantly, no download: [video_link]
179 chars (splits at 160)

Video — Recent purchase

Video RequestAuto
Hey [customer_name]! We'd love to share your [business_name] experience with others. Tap here to record a quick video — takes 60 seconds, no app needed: [video_link]
164 chars (splits at 160)

20 templates

Best Practices

Tips that move the needle

Small adjustments in timing and format make a measurable difference in response rates.

Send within 24 hours

Review requests sent same-day convert 3x better than requests sent a week later.

Keep it under 160 chars

SMS messages over 160 characters may split across two messages and feel spammy.

One clear CTA

Include one link and one ask. Multiple links kill conversion.

Work smarter, not harder

Stop copy-pasting. Let Laudy send these automatically.

Set up once and Laudy handles the timing, personalization, and follow-ups for every customer — automatically.