Review Management: A to Z

The rate at which a business receives new reviews over time. Google's algorithm rewards consistent, ongoing review acquisition over sporadic bursts.

Related: Review Request, Review Conversion Rate

The practice of pre-screening customers before asking for reviews, only routing satisfied customers to public review platforms. Violates Google's and Yelp's terms of service.

Related: Review Request, NPS (Net Promoter Score)

An automated or manual message (SMS or email) sent to a customer asking them to leave a public review.

Related: Review Conversion Rate, Review Velocity

The percentage of review requests that result in an actual published review. Industry average is 8–12%; Laudy's SMS-based approach achieves 15–20%.

Related: Review Request, Review Velocity

AI-powered evaluation of review text to determine whether the tone is positive, negative, or neutral, and to identify specific themes.

Related: Sentiment Score, Natural Language Processing (NLP)

The numeric score (typically 1–5) assigned by customers to a business on review platforms like Google and Yelp.

Related: Aggregate Rating, Review Platform

The average star rating across all reviews on a platform, displayed prominently on Google Business Profile and in search results.

Related: Star Rating, Schema Markup

A public reply from the business owner to a customer review, visible to all future readers. Responding to reviews improves conversion and local SEO.

Related: AI Review Response, Sentiment Analysis

A metric measuring customer loyalty on a 0–10 scale. Promoters (9–10) are the best candidates for review requests. Not the same as a star rating.

Related: Review Request, Review Gating

An embeddable piece of code that displays a business's reviews on their website, often including star ratings and review text.

Related: Schema Markup, Aggregate Rating

A recorded video of a satisfied customer sharing their experience. More powerful than text reviews for conversion and social media content.

Related: Review Request, NPS (Net Promoter Score)

Any third-party site where customers can publicly rate and review a business: Google, Yelp, Facebook, TripAdvisor, Healthgrades, Zocdoc, etc.

Related: Google Business Profile, Star Rating

The block of 3 local business listings that appear at the top of Google search results for location-based queries. Also called the "Map Pack" or "3-Pack."

Related: Google Business Profile, Local SEO

Google's free business listing tool (formerly Google My Business) where businesses manage their presence on Google Search and Maps.

Related: Local Pack, NAP Consistency

The practice of ensuring a business's Name, Address, and Phone number are identical across all online directories and citations.

Related: Citation, Local SEO

Search engine optimization strategies specifically aimed at improving a business's visibility in local search results.

Related: Local Pack, Google Business Profile

Structured data code (JSON-LD) added to a website to help search engines understand content. Review schema markup displays star ratings in Google search results.

Related: Click-Through Rate (CTR), Aggregate Rating

Any online mention of a business's name, address, and phone number — even without a link. Citations on platforms like Yelp, YellowPages, and BBB help local SEO.

Related: NAP Consistency, Domain Authority

The words and phrases customers use in their reviews that can influence which searches a business appears in.

Related: Long-Tail Keywords, Local SEO

The percentage of people who click on a search result after seeing it. Star ratings displayed via schema markup increase CTR by 10–35%.

Related: Schema Markup, Local Pack

A score predicting how likely a website is to rank in search results. Review sites like Google and Yelp have very high domain authority.

Related: Citation, Local SEO

Longer, more specific search phrases with lower volume but higher purchase intent. "Best pediatric dentist near me open Saturday" is a long-tail keyword.

Related: Review Keywords, Local SEO

The distinct personality and tone a business uses in all communications. Laudy's AI learns your brand voice to write review responses that sound like you.

Related: AI Review Response, Training Data

A numeric representation of positive or negative sentiment in text, produced by AI analysis. Used to flag unhappy customers for immediate follow-up.

Related: Sentiment Analysis, Natural Language Processing (NLP)

The branch of AI that enables computers to understand, interpret, and generate human language. Powers review sentiment analysis and AI response generation.

Related: Sentiment Analysis, Large Language Model (LLM)

A review response drafted by artificial intelligence, matching the business's brand voice and tone. Can be approved in one tap or edited before publishing.

Related: Brand Voice, Large Language Model (LLM)

A type of AI trained on vast amounts of text data. The underlying technology behind AI review response generation tools.

Related: AI Review Response, Natural Language Processing (NLP)

The practice of crafting inputs to AI systems to get more accurate or useful outputs. Used internally to fine-tune how Laudy generates review responses.

Related: AI Review Response, Large Language Model (LLM)

The historical data used to teach an AI model. Laudy uses your approved review responses as training data to improve future suggestions.

Related: Brand Voice, AI Review Response

When an AI model generates confident-sounding but factually incorrect information. Review response AI systems must guard against hallucinating business details.

Related: AI Review Response, Large Language Model (LLM)