How to Create and Share Your Google Review Link (The Easy Way)

Before you can ask customers to leave a Google review, you need a direct link that takes them straight to the review form. Without this link, you're asking customers to search for your business, find your profile, click through to reviews, and find the "Write a review" button themselves. Most customers won't complete that journey. A direct link reduces the process to two taps.

Here's how to get it and where to use it.

Step 1: Find Your Google Place ID

Your Place ID is the unique identifier Google uses for your business listing. You need it to construct the direct review link.

Method 1: Google's Place ID Finder (fastest)

1. Go to developers.google.com/maps/documentation/places/web-service/place-id
2. Scroll to the "Find a place ID" section on the page
3. Type your business name and city into the search box
4. Click your business in the dropdown
5. Your Place ID appears below the map. It starts with "ChIJ" and is a long string of letters and numbers.

Method 2: From Google Maps

1. Search for your business in Google Maps
2. Click on your listing in the results
3. Look at the URL in your browser
4. In the URL, find the section that starts with "1s" followed by a string (e.g., "1sChIJxxxxxx"). That "ChIJ..." portion is your Place ID.

Copy your Place ID and save it somewhere accessible. You'll use it repeatedly.

Step 2: Build the Direct Review URL

The review link structure is:

https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

Replace YOUR_PLACE_ID with the Place ID you just found.

For example, if your Place ID is ChIJabcdef123456, your review link is:

https://search.google.com/local/writereview?placeid=ChIJabcdef123456

Test it by opening the link in a browser. It should take you directly to a Google review submission form for your business.

Step 3: Shorten It with Google's Short Name Tool

A raw Place ID link is long and unwieldy. For use in text messages and email, you want something shorter.

Using Google's short name for your Business Profile:

1. Go to your Google Business Profile at business.google.com
2. Click "Edit profile"
3. Scroll to the "Profile short name" field
4. Claim a short name (this is like a username for your Google profile, e.g., "@timsmechanical")

Once your short name is set, your review link becomes:

https://g.page/yourshortname/review

This is significantly shorter and easier to type or include in text messages.

Using a URL shortener: Bit.ly, TinyURL, or your own branded shortener can compress any long URL. For SMS messages where character count matters, a shortened link saves space and looks cleaner.

8 Places to Use Your Google Review Link

Once you have the link, deploy it everywhere a customer might encounter it after a positive experience.

1. Email signature. Every email you send is an opportunity. A one-line addition at the bottom: "Happy with our service? We'd appreciate a Google review: link" works without being pushy.

2. Printed receipts. Add your review link or a QR code that resolves to it on every receipt. Your POS system likely has a custom text field at the bottom.

3. QR code at your location. Generate a QR code from your review link (qr-code-generator.com works fine, free). Print it on table tents, counter signs, or stickers at your register.

4. Website button. A "Leave us a Google review" button or text link, placed near your testimonials or in your footer, captures website visitors at the moment they're already reading about your reputation.

5. Text messages. This is your highest-converting channel for review requests. Include the link in your post-service text.

6. Business cards. A small line at the bottom of your card or on the back: "Review us on Google: QR code or short link."

7. Invoices and estimates. Particularly for contractors and service businesses, the invoice is the natural moment to follow up. Add the review link to your invoice template.

8. Social media bio. On Instagram, Facebook, and other platforms, your bio can include a link or mention your Google review page. Followers who are already fans are your easiest review candidates.

One Link, Consistent Placement

The goal is for your review link to be everywhere a satisfied customer might be immediately after interacting with your business. This isn't aggressive marketing. It's reducing friction for people who are already inclined to help you.

The average customer who would happily leave a review doesn't do so because they forget, or because finding the review form requires more effort than they want to put in. A direct link removes both obstacles. Every placement of your review link is a small conversion optimization that compounds over time.

Laudy generates your direct review link automatically and builds it into every review request message and campaign. Set up your account free at Laudy.